I found this great article that talks about the 7 awesome video strategies. Here is intro and lesson one.
7 Awesome Video Strategies to Skyrocket Customer
Engagement, Conversion and Acquisition
Customer engagement, conversion and acquisition.
They’re the hallmark of your Digital Presence and the reasons for your story. But people are busy. They don’t have time to read everything you write. Even if you have an amazing story to tell. This is important. Pay attention. Video drives engagement. It drives interaction. It drives more time on a page, more page views, more purchases and everything in between. No, it won’t solve world hunger or bring about world peace but video in your story can make it stand out from the competition. Quite simply, with video, you can really rock. However, not all companies know how to optimize online video for the best results. And the difference in doing it right can make you a digital super hero or a digital super flop. With that in mind, here are seven of the most important tips for increasing the effectiveness of Web video marketing, each of which stands a good chance of bringing substantial increases in traffic and, ultimately, profits to your Web property.
1. Educate, Entertain, and Inform Before You Sell
Imagine captivating your customer in that moment where your audience is looking for just that right piece of information, and you’re there, with a crisp, engaging, informative video. The rise of full Internet adoption and increased search engine use often leads to many brand interactions taking place between a consumer and a brand before that consumer ever talks to you or sees your product. This phenomenon is what Google calls the Zero Moment of Truth. It’s where marketing happens, where information gathering happens, and where consumers make choices that affect the success and failure of nearly every brand in the world, no matter what industry you’re in. Keep in mind you are creating and sharing valuable video content to attract and convert prospects into customers, and customers into repeat buyers:
- Customers don’t want just advertising video when making purchasing decisions, they want valuable information.
- Customers crave and search for meaningful, engaging content. And it’s helpful that Google rewards highly engaging (therefore highly trafficked) content with good search results placement so more customers can find your content.
- Customers reward meaningful video content by spreading it via social networks, generating powerful word-of-mouth exposure for you.
So, rather than creating videos focused on selling products, publish videos that help teach prospective customers different ways in which they can improve their lives. This approach allows your website visitors to find the educational content that best meets their specific needs. Pair this educational outreach with direct calls to action, and viewers can then be steered in the direction of your products that will help them reach their ultimate goals.
Follow along for tip 2 next…..